The platform is rolling out a updated setting that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the company revealed that it now features more than 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a widespread launch. This advancement comes amid a increase in AI content, driven by new content generation software.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A large amount of this content is considered mass-produced AI material, a label for poor-quality, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users appreciate content created using AI tools, from AI artwork to science explainers, and we aim to offer the community the ability to increase or decrease of that, depending on their own choices,” commented a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its app tagged as artificially created. Overall, in excess of 100 m videos are added to the app each day, making clips made by AI a limited percentage of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the volume of AI-generated videos they watch by using the “manage topic” feature in the platform and selecting AI-made media. Other topics that currently be controlled under the tool cover politics, style, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines require creators to identify lifelike AI-generated content, and it bans harmful AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
In addition, the platform will henceforth attach an “AI-made” label to content produced via its own AI tools, or flagged by an collaborative effort for identifying artificial media. This action is intended to stop users from seeking to bypass the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for professionals and organizations to create informative material about ethical AI use. This project will assist non-profit groups specializing in educating computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, following discussion over plans to make redundant hundreds of content moderators in the UK. TikTok is planning to cut hundreds of positions in its trust and safety department in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content before it is viewed by staff. TikTok reported a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is making a difference process content quickly.”
